Stoddard's Frozen Custard | Identity & Branding

Created an identity for Stoddard's, an ice cream and frozen custard shop. Created a comprehensive brand including a brand guideline book, logo system, stationary package, menu, website, various collateral and an ad campaign that focuses on attracting more customers during the winter/holiday season.

Winner of 2 AAF Akron Silver ADDYS  |  VieW BRAND GUIDELINE BOOK